With the advent of mobile devices, remote PC’s, laptops and seamless mobility, humans rarely have to sit at their desks to complete their work, and people hardly find time to sit through sitcoms at home. The traditional model of advertising is hence undergoing a major transformation. Advertisers are now targetting users on the cell phones, or IPTV or Interactive TV ads, and one new player in this ever-booming market is [ Read More ]





